Why Should You Start a YouTube Channel in 2020 and How to Do it

Harshita Agrawal

Harshita Agrawal is the Founder of eSocMedia. She is a social media and influencer marketing specialist who spends most of her time behind the screen. She's also an avid reader and a travel enthusiast.

Feel it’s too late to start a YouTube channel in 2020? A lot of people will say that it indeed is. YouTube is cluttered with videos and making your own space NOW can be a lot of effort. 

YouTube is the second largest search engine on the Internet after Google with more than one billion unique visitors each month. These visitors watch at least six billion hours of video monthly. At the same time, content creators upload hundreds of hours of videos each minute on YouTube. The stats clearly specify how YouTube is overflowing with content which looks like a big enough reason to stay away from YouTube.

Despite what the stats and people have to say, if you have something that should be on YouTube, then you should start a YouTube channel. There are several reasons that still make YouTube a great place for content creators and why you should start a YouTube channel now. In this article, let’s explore these reasons followed by practical guidelines on how to start a YouTube channel. 

Why should you start a YouTube channel now?

The Vlogging Culture has Soared Up in Recent Years

According to research by Google, 86% of vlog content comes from YouTube creators. And, 44% of online users watch a vlog every month. Vlogging picked up around 2008 and the smartphone era made vlogging a major trend. Now, we see many vloggers that have earned millions of subscribers on YouTube and make millions with their collaborations. 

If you have anything interesting, specific, funny that you can vlog about, then you can jump in and start your YouTube channel. 

Increased usage of YouTube videos to learn new things

86% of YouTube viewers say that they use YouTube to learn new things. Given that, it’s incredible how each field has seen increased video views on YouTube in the past few years. Views of travel-related videos increased by 41%, watch time of morning-routine videos tripled in the last two years.

These statistics are evidence of the growing use of YouTube to learn new art and build new things. As a YouTube content creator, you can contribute to the learning culture with your knowledge and expertise in 2019-2020. 

Growing collaborations on the platform

More and more brands are collaborating with YouTube influencers now making it a hot field to invest your time in. If you can increase your reach and subscribers, chances are that you can also earn a good side income from your YouTube channel. Here’s an example of how YouTube esport influencers with more than 30,000 subscribers are paid for a collaboration:

Image Source: Quora

The rise of influencer marketing is a pertinent reason to begin your own YouTube channel. 

How to Start a YouTube Channel?

If the reasons above have motivated you to begin your YouTube channel, then let’s quickly learn how to get you started. You need to follow the steps below to begin your YouTube channel: 

Pick a Niche

Though YouTube is filled with the most random videos on earth, having a niche to start your YouTube channel can be fruitful in the later stages. Rather than posting random videos, it’s best to pick a topic/niche that you want to focus your videos on. Picking your niche would also depend on your talent and experience. If you’re experienced at tailoring, you might be willing to share some stitching videos. Or, if you’re an amazing prankster, you can simply share prank videos. Whatever your interest is, you can create a YouTube channel on that. 

Create a YouTube Channel

Setting up a YouTube channel is simple. Here are the steps:

– Sign in to YouTube and click on “Create a new channel” at the top left.

– Choose “Use a business name or other”, add your name, and click Create. 

– Add your YouTube cover photo and profile picture. 

– Write your channel description.

Create Your First Video and Promote It 

Once your YouTube channel is set, the next step is to upload your first YouTube video. So, go ahead and create your first video. Remember the following points when creating your video:

– Create a high-quality video with a clear sound. Add subtitles if required.

– When uploading your video, spend time finding the right keywords and add them to the title, description, and tags.

– Select a thumbnail that can improve your click-through-rate. 

Promote your video on your website, social media channels, and forums. You can ask your friends and colleagues to share your video on their social media to reach more people in the beginning. 

Are you Ready?

Being anxious before creating your first YouTube video is an obvious hurdle that you must cross to create your own YouTube channel. Spend at least as much time promoting your video as you have spent creating it. If you have any questions about starting your YouTube channel, you can share it with us in the comments below. 

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