YouTube Statistics to Inform your Influencer Program
YouTube is one of the most powerful tools in the influencer marketing space. You probably heard that the platform is the second largest search engine after Google. But if you want to use it effectively and make better decisions to reach your business goals, you need to collect, analyze and interpret YouTube account stats.
Video advertising continues to grow, which makes vloggers a good asset to your marketing mix. But selecting the right creators may be challenging, especially without the right tools in place. In HypeAuditor, you can analyze influencers in detail and find a perfect partner for your business.
How to Get Enhanced YouTube Channel Statistics
When you need to examine your own channel, you can go to the analytics section in YouTube Studio. But in terms of influencer marketing activities, HypeAuditor is your indispensable companion.
When searching for creators for your marketing campaign, you need to understand how their videos perform and who their viewers are. This information will help you pick the best vloggers for your brand so you can develop an effective strategy and outperform your competitors. To collect these insights, you need reliable YouTube analytics tools. In HypeAuditor, you’ll find all vital data for quality assessment.
YouTube Channel Performance
First, evaluate the overall quality of a vlogger using Channel Quality Score. It’s our proprietary metric that is based on a scale of 1 to 100 and combines four elements: creator’s influence, audience quality, channel credibility, and engagement of viewers.
Pricing
In this section, you’ll find an estimated integration price range for a particular influencer and their cost per 1,000 views (CPM). Please note that the final price may differ because it depends on multiple factors like difficulty of content creation, time needed to make a video, and the size of the audience.
YouTube Audience Demographics
HypeAuditor shows you accurate and detailed subscriber analytics you can use to build a portrait of those who watches influencer’s content. Find out their countries of living, languages, and age and gender distribution.
Content Analytics
Learn more about content produced by a vlogger. Analyze its Comment Rate, Reaction Rate, Video Frequency, and Audience Attitude, which shows like/dislike ratio.
Analyze Brand Mention Stats
In addition to performance and progress on YouTube, HypeAuditor provides you with a tracker of brand mentions. You can check which businesses were mentioned on this channel and which videos include mentions of a particular brand. Better yet, you can get information about their CPM.
Find out which videos with brand mentions gathered the most views and what content performed best, in terms of CPM.
And if you want to dig deeper into influencer strategies of your rivals, head to our YouTube Competitor Analysis report.
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