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Quality Audience
1.6M
Authentic Engagement
23.5K per post
Audience Quality Score
AQS is a 1 to 100 metric which combines audience quality (not number), engagement rate and it’s authenticity into one metric
87
of 100
Very Good
Audience
- Country
- City
Country
24%516.4K
India
20%433.4K
United Arab Emirates
4%81.9K
United States (USA)
3%69.5K
Russia
3%56.7K
Germany
City
17%365.2K
Dubai
2%42.3K
Mumbai
2%37.1K
Abu Dhabi
1%28.7K
Delhi
1%25.2K
Tashkent
Audience Type
Real People
68.2%
1.5M
Influencers
3.6%
77.7K
Mass followers
8.6%
187K
Suspicious Accounts
19.6%
425.8K
- Age & Gender
- Ethnicity
- Language
Age & Gender
Male 65%
Female 35%
Adults 84%
13-17
18-24
25-34
35-44
45-54
55-64
65+
Ethnicity
African
Asian
Caucasian (white)
Hispanic
Indian
Arabian
Language
English
Arabic
Russian
Spanish
Persian
Other
Estimated Reach
What’s that
100K — 600K
Audience Reachability
What’s that
Good
91.4% of audience have less than 1,500 followings, similar accounts have 89.9% on average
Audience Authenticity
What’s that
Average
71.8% of audience look authentic, similar accounts have 73.4% of authentic audience on average
Audience Interests
What’s that
@burjkhalifa audience is interested in:
-
90%Luxury
-
90%Cinema & Actors/actresses
-
89%Finance & Economics
-
89%Machinery & Technologies
-
88%Sports with a ball
-
88%Science
-
87%Modeling
-
87%Fashion
-
86%Business & Careers
-
86%Cars & Motorbikes
-
86%Shows
-
85%Computers & Gadgets
-
85%Art/Artists
-
85%Humor & Fun & Happiness
-
85%Travel
-
85%Lifestyle
-
85%Nature & landscapes
-
84%Mobile related
-
83%Music
-
80%Beauty
-
80%Fitness & Gym
-
80%Photography
-
79%Racing Sports
-
77%Trainers & Coaches
-
76%Family
-
74%Comics & sketches
-
73%DIY & Design
-
71%Clothing & Outfits
-
71%Architecture & Urban Design
-
70%Management & Marketing
-
70%Literature & Journalism
-
68%Animals
-
63%Food & Cooking
-
63%Accessories & Jewellery
-
58%Adult content
-
57%Extreme Sports & Outdoor activity
-
56%Water sports
-
50%Kids & Toys
-
49%Winter sports
-
44%Education
-
44%Shopping & Retail
-
32%Health & Medicine
new
Audience Brand Affinity
What’s that
Audience Yearly Household Income
What’s that
-
43.36%$0K—5K
-
10.59%$5K—10K
-
10.95%$10K—25K
-
13.06%$25K—50K
-
8.78%$50K—75K
-
5.5%$75K—100K
-
5.21%$100K—150K
-
1.73%$150K—200K
-
0.82%$200K+
NEW
Audience Education Level
What’s that
-
9.33%No education
-
3.86%Incomplete primary
-
11.48%Primary
-
16.18%Lower secondary
-
43.09%Upper secondary
-
16.07%Post secondary
NEW
Audience Marital Status
What’s that
-
33.74%Single
-
63.06%Married
-
1.46%Widowed
-
1.73%Divorced
Notable Followers
What’s that
Growth
Yearly growth
13.2% Average
@burjkhalifa grew by 254K followers in the last year. Accounts of similar size have a growth rate 25.7% per year
Follower growth
Organic
No abnormal growths or negative trends detected on followers graphs.
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Following dynamics
Organic
No "incentivized following" patterns detected on following graph.
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Mentioned By
What’s that
See in-depth analysis of all mentions of this account with Competitor analysis tool
Engagement
Compared to average values for similar accounts (by number of followers)
Avg Likes
32.8K
Avg Comments
164
Engagement Rate
What’s that
1.51% Excellent, compared to other brand accounts
1.51% of audience like or comment the content, similar accounts receive 1.26% engagements
ER
18.45 – 20.13
16.77 – 18.45
15.1 – 16.77
13.42 – 15.1
11.74 – 13.42
10.06 – 11.74
8.39 – 10.06
6.71 – 8.39
5.03 – 6.71
3.35 – 5.03
1.68 – 3.35
0 – 1.68
0
3.3K
6.7K
10K
13.3K
16.7K
20K
# of accounts
Comment Rate
What’s that
<0.01% Excellent comments activity
@burjkhalifa receives comments from <0.01% of their audience.
Likes-Comment Ratio
What’s that
Good
@burjkhalifa receives 0.5 comments per 100 likes, similar accounts receive 1 comments per 100 likes.
Likes spread
What’s that
Good
Spread in likes between posts is 81% similar accounts have 58%
12 most recent posts likes/comments
Comments
Likes
Value
Est. Price
What’s that
$3,400–$4,300
Post
$500–$950
Story
CPE
Estimated Cost per Engagement
$0.12 Could be improved
Compared to average market values
EMV
Earned Media Value
$4,000–$15,000 Average
Estimated cost to gain the same reach through paid social ad with similar audience. Based on est. post price you’ll get $2.43 value for each $1 you pay. Learn more
Brand Mentions
Non-ad vs advertising posts for 180 days
Advertising Performance
What’s that?
Post Frequency
What’s that?
Advertising Post Frequency
What’s that?
Brand Mentions
What’s that
Similar accounts
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Report results rely on statistics, might be used only for reference and can not be used for legal purposes. We don't claim that the reports result are absolutely accurate. By saying "advertising post" we do not state that all brand mentions of the blogger were paid by corresponding brands, posts might have been made as a gratitude or free promotion.