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United Arab Emirates
Arabic

Burj Khalifa by Emaar

@burjkhalifa
The world’s tallest building #BurjKhalifa more
AQS
Very Good
87
View similar accounts
Quality Audience
1.6M
Authentic Engagement
23.5K per post

Global Rank

Worldwide

Country Rank

 

Category Rank

 

Audience Quality Score

AQS is a 1 to 100 metric which combines audience quality (not number), engagement rate and it’s authenticity into one metric
87 of 100
Very Good

Audience

  • Country
  • City
Country
24%516.4K
India
20%433.4K
United Arab Emirates
4%81.9K
United States (USA)
3%69.5K
Russia
3%56.7K
Germany
City
17%365.2K
Dubai
2%42.3K
Mumbai
2%37.1K
Abu Dhabi
1%28.7K
Delhi
1%25.2K
Tashkent
Audience Type
Real People
68.2%
1.5M
Influencers
3.6%
77.7K
Mass followers
8.6%
187K
Suspicious Accounts
19.6%
425.8K
  • Age & Gender
  • Ethnicity
  • Language
Age & Gender
Male 65% Female 35% Adults 84%
4%
2%
13-17
20%
13%
18-24
31%
15%
25-34
8%
3%
35-44
1%
0.85%
45-54
0.47%
0.34%
55-64
0.13%
0.04%
65+
Ethnicity
5%
African
7%
Asian
26%
Caucasian (white)
13%
Hispanic
36%
Indian
13%
Arabian
Language
59% (1.3M)
English
9% (195.4K)
Arabic
4% (86.9K)
Russian
3% (65.1K)
Spanish
2% (43.4K)
Persian
23% (499.4K)
Other

Estimated Reach
What’s that

100K — 600K

Audience Reachability
What’s that

Good

91.4% of audience have less than 1,500 followings, similar accounts have 89.9% on average

Audience Authenticity
What’s that

Average

71.8% of audience look authentic, similar accounts have 73.4% of authentic audience on average

Audience Interests
What’s that

@burjkhalifa audience is interested in:
  • 90%
    Luxury
  • 90%
    Cinema & Actors/actresses
  • 89%
    Finance & Economics
  • 89%
    Machinery & Technologies
  • 88%
    Sports with a ball
  • 88%
    Science
  • 87%
    Modeling
  • 87%
    Fashion
  • 86%
    Business & Careers
  • 86%
    Cars & Motorbikes
  • 86%
    Shows
  • 85%
    Computers & Gadgets
  • 85%
    Art/Artists
  • 85%
    Humor & Fun & Happiness
  • 85%
    Travel
  • 85%
    Lifestyle
  • 85%
    Nature & landscapes
  • 84%
    Mobile related
  • 83%
    Music
  • 80%
    Beauty
  • 80%
    Fitness & Gym
  • 80%
    Photography
  • 79%
    Racing Sports
  • 77%
    Trainers & Coaches
  • 76%
    Family
  • 74%
    Comics & sketches
  • 73%
    DIY & Design
  • 71%
    Clothing & Outfits
  • 71%
    Architecture & Urban Design
  • 70%
    Management & Marketing
  • 70%
    Literature & Journalism
  • 68%
    Animals
  • 63%
    Food & Cooking
  • 63%
    Accessories & Jewellery
  • 58%
    Adult content
  • 57%
    Extreme Sports & Outdoor activity
  • 56%
    Water sports
  • 50%
    Kids & Toys
  • 49%
    Winter sports
  • 44%
    Education
  • 44%
    Shopping & Retail
  • 32%
    Health & Medicine

new Audience Brand Affinity
What’s that

Audience Yearly Household Income
What’s that

  • 43.36%
    $0K—5K
  • 10.59%
    $5K—10K
  • 10.95%
    $10K—25K
  • 13.06%
    $25K—50K
  • 8.78%
    $50K—75K
  • 5.5%
    $75K—100K
  • 5.21%
    $100K—150K
  • 1.73%
    $150K—200K
  • 0.82%
    $200K+

NEW Audience Education Level
What’s that

  • 9.33%
    No education
  • 3.86%
    Incomplete primary
  • 11.48%
    Primary
  • 16.18%
    Lower secondary
  • 43.09%
    Upper secondary
  • 16.07%
    Post secondary

NEW Audience Marital Status
What’s that

  • 33.74%
    Single
  • 63.06%
    Married
  • 1.46%
    Widowed
  • 1.73%
    Divorced

Notable Followers
What’s that

Growth

Yearly growth

13.2% Average

@burjkhalifa grew by 254K followers in the last year. Accounts of similar size have a growth rate 25.7% per year

Follower growth

Organic

No abnormal growths or negative trends detected on followers graphs.
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Following dynamics

Organic

No "incentivized following" patterns detected on following graph.
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Mentioned By
What’s that

See in-depth analysis of all mentions of this account with Competitor analysis tool
See mention reports

Engagement

Compared to average values for similar accounts (by number of followers)
Avg Likes

32.8K

Avg Comments

164

Engagement Rate
What’s that

1.51% Excellent, compared to other brand accounts

1.51% of audience like or comment the content, similar accounts receive 1.26% engagements
ER
18.45 – 20.13
16.77 – 18.45
15.1 – 16.77
13.42 – 15.1
11.74 – 13.42
10.06 – 11.74
8.39 – 10.06
6.71 – 8.39
5.03 – 6.71
3.35 – 5.03
1.68 – 3.35
0 – 1.68
0
3.3K
6.7K
10K
13.3K
16.7K
20K
# of accounts

Comment Rate
What’s that

<0.01% Excellent comments activity

@burjkhalifa receives comments from <0.01% of their audience.

Likes-Comment Ratio
What’s that

Good

@burjkhalifa receives 0.5 comments per 100 likes, similar accounts receive 1 comments per 100 likes.

Likes spread
What’s that

Good

Spread in likes between posts is 81% similar accounts have 58%
12 most recent posts likes/comments

Value

Est. Price
What’s that

$3,400–$4,300

Post

$500–$950

Story

CPE
Estimated Cost per Engagement

$0.12 Could be improved

Compared to average market values

EMV
Earned Media Value

$4,000–$15,000 Average

Estimated cost to gain the same reach through paid social ad with similar audience. Based on est. post price you’ll get $2.43 value for each $1 you pay. Learn more

Brand Mentions

Non-ad vs advertising posts for 180 days

Advertising Performance
What’s that?



Post Frequency
What’s that?

Advertising Post Frequency
What’s that?

Brand Mentions
What’s that

    Similar accounts

    Show more...

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    Report results rely on statistics, might be used only for reference and can not be used for legal purposes. We don't claim that the reports result are absolutely accurate. By saying "advertising post" we do not state that all brand mentions of the blogger were paid by corresponding brands, posts might have been made as a gratitude or free promotion.
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