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Audience Quality Score
AQS is a 1 to 100 metric which combines audience quality (not number), engagement rate and it’s authenticity into one metric
96
of 100
Excellent
Audience
- Country
- City
Country
67%
India
6%
Pakistan
3%
Bangladesh
2%
United Arab Emirates
1%
France
City
9%
Mumbai
5%
Delhi
3%
Hyderabad
2%
Kolkata
2%
Lucknow
Audience Type
Real People
80.7%
Influencers
1.7%
Mass followers
3%
Suspicious Accounts
14.6%
- Age & Gender
- Ethnicity
- Language
Age & Gender
Male 61%
Female 39%
Adults 70%
13-17
18-24
25-34
35-44
45-54
55-64
65+
Ethnicity
African
Asian
Caucasian (white)
Hispanic
Indian
Arabian
Language
English
Urdu
Hindi
Arabic
Bihari languages
Other
Estimated Reach
What’s that
2500K — 15000K
Audience Reachability
What’s that
Excellent
97% of audience have less than 1,500 followings, similar accounts have 89.9% on average
Audience Authenticity
What’s that
Good
82.4% of audience look authentic, similar accounts have 73.4% of authentic audience on average
Audience Interests
What’s that
@jannatzubair29 audience is interested in:
-
90%Cinema & Actors/actresses
-
89%Finance & Economics
-
89%Modeling
-
88%Fashion
-
87%Humor & Fun & Happiness
-
87%Lifestyle
-
87%Shows
-
87%Sports with a ball
-
86%Art/Artists
-
86%Science
-
86%Luxury
-
85%Business & Careers
-
85%Photography
-
85%Beauty
-
85%Music
-
84%Machinery & Technologies
-
83%Fitness & Gym
-
81%Family
-
75%Trainers & Coaches
-
75%Travel
-
75%Architecture & Urban Design
-
74%Computers & Gadgets
-
66%Literature & Journalism
-
64%DIY & Design
-
59%Cars & Motorbikes
-
57%Comics & sketches
-
55%Mobile related
-
55%Clothing & Outfits
-
51%Management & Marketing
-
49%Animals
-
49%Racing Sports
-
49%Kids & Toys
-
48%Adult content
-
43%Water sports
-
32%Tobacco & Smoking
-
29%Food & Cooking
-
29%Accessories & Jewellery
new
Audience Brand Affinity
What’s that
Audience Yearly Household Income
What’s that
-
84.22%$0K—5K
-
11.03%$5K—10K
-
1.83%$10K—25K
-
1.28%$25K—50K
-
0.78%$50K—75K
-
0.43%$75K—100K
-
0.33%$100K—150K
-
0.08%$150K—200K
-
0.02%$200K+
NEW
Audience Education Level
What’s that
-
15.57%No education
-
4%Incomplete primary
-
15.52%Primary
-
16.47%Lower secondary
-
36.6%Upper secondary
-
11.64%Post secondary
NEW
Audience Marital Status
What’s that
-
28.48%Single
-
69.93%Married
-
1.22%Widowed
-
0.36%Divorced
Notable Followers
What’s that
Growth
Yearly growth
67.5% Excellent
@jannatzubair29 grew by 16.1M followers in the last year. Accounts of similar size have a growth rate 25.7% per year
Follower growth
Organic
No abnormal growths or negative trends detected on followers graphs.
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Following dynamics
Organic
No "incentivized following" patterns detected on following graph.
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Mentioned By
What’s that
See in-depth analysis of all mentions of this account with Competitor analysis tool
Engagement
Compared to average values for similar accounts (by number of followers)
Avg Likes
591.6K
Avg Comments
4.6K
Engagement Rate
What’s that
1.49% Excellent, compared to other 1M+ followers accounts
1.49% of audience like or comment the content, similar accounts receive 1.26% engagements
ER
18.45 – 20.13
16.77 – 18.45
15.1 – 16.77
13.42 – 15.1
11.74 – 13.42
10.06 – 11.74
8.39 – 10.06
6.71 – 8.39
5.03 – 6.71
3.35 – 5.03
1.68 – 3.35
0 – 1.68
0
3.3K
6.7K
10K
13.3K
16.7K
20K
# of accounts
Comment Rate
What’s that
0.01% Excellent comments activity
@jannatzubair29 receives comments from 0.01% of their audience.
Likes-Comment Ratio
What’s that
Good
@jannatzubair29 receives 0.8 comments per 100 likes, similar accounts receive 1 comments per 100 likes.
Likes spread
What’s that
Good
Spread in likes between posts is 40% similar accounts have 58%
12 most recent posts likes/comments
Comments
Likes
Value
Est. Price
What’s that
N/A
for influencers with 10M+ followers
Celebrities post price depends not only on their audience quality.
CPE
Estimated Cost per Engagement
N/A
for influencers with 10M+ followers
Celebrities post price depends not only on their audience quality.
EMV
Earned Media Value
N/A
Celebrities post price depends not only on their audience quality.
Brand Mentions
Non-ad vs advertising posts for 180 days
Advertising Performance
What’s that?
Post Frequency
What’s that?
Advertising Post Frequency
What’s that?
Brand Mentions
What’s that
Similar accounts
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Report results rely on statistics, might be used only for reference and can not be used for legal purposes. We don't claim that the reports result are absolutely accurate. By saying "advertising post" we do not state that all brand mentions of the blogger were paid by corresponding brands, posts might have been made as a gratitude or free promotion.